Sandals Resorts Brings Caribbean Vibes to New York with Exclusive ‘Made of Caribbean’ Event

Thursday, March 13, 2025

Last night, Sandals Resorts, the Caribbean’s most awarded all-inclusive brand, launched its new global campaign, Made of Caribbean, at an exclusive event in New York City. The star-studded celebration gathered an impressive array of travel industry leaders, media, celebrities, dignitaries, influencers, and VIPs from the worlds of music, fashion, and entertainment.

Hosted by Adam Stewart, Executive Chairman of Sandals Resorts, the event took place at the iconic Hall des Lumières, where attendees were immersed in a vibrant, two-story, 360° experience transporting them to the Caribbean. The celebration offered a behind-the-scenes look at the creation of the Made of Caribbean campaign, developed in partnership with the renowned agency, Leo.

Event Highlights:

The night featured a performance by Zuri Marley, granddaughter of reggae legend Bob Marley, who took the DJ booth, while several high-profile personalities joined the festivities. Celebrities in attendance included actors Michele Hicks (The Shield and Law & Order), Amir Arison (The Blacklist), Lorraine Toussaint (The Equalizer), Ebonee Noel (FBI), and The Real Housewives of New York City stars Luann de Lesseps, Kelly Bensimon, Dorinda Medley, and Carole Radziwill. Reality TV stars Matt James (The Bachelor) and Jason Tartick (The Bachelorette), as well as supermodels Carol Alt and Alex Lundqvist, and Sports Illustrated Swimsuit model Mariah Strong, also joined the celebration. Members of the Elvis Duran and the Morning Show team, including Danielle Monaro, Medha Gandhi, Skeery Jones, Nate Marino, and Scotty B, were also in attendance.

Caribbean-inspired cocktails and canapés highlighted the diverse flavors of Sandals’ dining experiences, spanning from Jamaica to Curacao to Saint Vincent. Guests indulged in an extravagant Appleton Rum Bar, Blue Mountain Coffee Martini Bar, and signature cocktails such as the Dunn’s Old Fashioned, bringing the spirit of the Sandals Dunn’s Rum Club to the heart of New York.

VIP transportation arrived in Sandals-branded vehicles, and illuminated projections showcased the company’s new branding, featuring expanded color palettes inspired by the Caribbean’s natural vibrancy. Select elements of the campaign, which had debuted during the Golden Globes, gave attendees a sneak peek into the brand’s exciting new direction.

During the event, Adam Stewart took the stage to share Sandals Resorts’ rich family legacy and vision for its future growth, unveiling the next phase of the company—Sandals 2.0. He also revealed plans for the beloved Beaches Resorts brand, including new locations at Beaches Barbados, Beaches Exuma in The Bahamas, and Beaches Runaway Bay in Jamaica. Additionally, Stewart announced the upcoming opening of the new Treasure Beach Village at Beaches Turks and Caicos, scheduled to debut in Spring 2026.

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